Furthermore, they stated the man in the footage was merely nervous before a game. However, Ladbrokes argued that there was no implication of such depictions in the ad. Ladbrokes’ Close Call with the Advertising and Standards AuthorityĮarlier this month, Ladbrokes received a warning from the Advertising and Standards Authority (ASA) because of a TV ad broadcasted on All4 that allegedly “depicted gambling behavior that was socially irresponsible.”

For Entain’s MGM Resorts collaboration in the US, BetMGM, the A-list actor Jamie Foxx was hired. Ladbrokes’ sister company Coral worked with Danny Mcbride on a six-part series in 2019. It’s characteristic of Entain to hire actors from Hollywood to star in branded TV campaigns. Parent Company Entain Has a Long History of Hiring A-List Actors His role in the Ladbroke commercial is that of Mike Iceberg, the new chief entertainment officer of the company. The US actor flew to Australia in December 2020 to film the shots after spending two weeks in Byron Bay under mandatory quarantine. The camera is brought closer and closer as the look in his eyes becomes more and more intense until finally, a ball of flames explodes in the back, and he begins laughing. He’s holding a smartphone that says, “Ladbroke it!”. The 3-minute video opens up with a shot of Walhberg in a white suit and sunglasses atop a golf cart. The London-based gambling company Ladbrokes Coral begins a new marketing campaign in Australia with The Departed (2006) actor Mark Wahlberg while Crown Resorts’ AU$2.2 billion casino near Sydney is threatened.

Ladbrokes casino advert 2020